Media Serves Its Own Interest, Not Ours

Despite that we’re more than 500 days from the 2012 presidential election, we are constantly being bombarded with polls about the Republican race for the nomination.  The media lives to tell us who is up, who is down and who isn’t registering above the margin of error.

Some media people I know used to tell me way back before the internet era really began, “You’d be surprised how much information it takes to fill 24 hours per day, 7 days a week of television air time.”  So, looking for anything to write or talk about, we get these polls, among other things.  It’s a complete waste of time and resources.

Now comes The Architect, Karl Rove, speaking truth.  In a piece published today, Rove says, “…polls taken 300 days before the election [have] almost no predictive value.”

So why are media companies paying to have them done?  To simply have something to talk about, because a poll today will neither affect nor predict the outcome of the nomination race.  It’s nonsense to pay any attention to these numbers.  Don’t.  And avoid media outlets intent on pushing them on you.

A serious country deserves a serious media.  As evidenced by what (little) we collectively read and what (and how much) we watch, it’s not hard to conclude that we aren’t serious, and neither is our media.  This is a chicken/egg problem of the first order.

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